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Core Marriage Jewelry Market USA

 

“The core marriage jewelry market includes all adults but mostly men and women ages 18 to 44. These are the core ages of adults transitioning into marriages and establishing new independent families. That is, the great majority of engagement and wedding ring buyers”

Core marriage jewelry market

Exhibit 4-1: Size of core market for marriage jewelry by value

Size of Core Marriage Jewelry Market.png

Source: Equity Communications

To calculate upper-limit values, we assume that all married couples buy marriage jewelry at the upper limit of the average cost price - $1,600 for bride‘s wedding ring, $1,200 for groom‘s wedding ring and $5,000 for engagement ring. At least 80 percent of brides receive engagement rings while 95 percent of couples buy wedding rings. Marriage jewelry can cost anything from less than $100 for wedding rings to more than $500,000 for diamond engagement rings. The very poor and the very rich all get married.

Exhibit 4-2: Volume size of core market for marriage jewelry

Volume Size of Core Marriage Jewelry Market.png

Source: Equity Communications

At least 80 percent of brides receive engagement rings while 95 percent of couples exchange marriage rings.

Exhibit 4-3: Age profile of first-time brides up to 44 years

Age profile of first time brides.png

Source: Equity Communications

Exhibit 4-4: Age profile of first-time grooms up to 44 years

Age profile of first time grooms.png

Source: Equity Communications

Exhibit 4-5: Income fundamentals for the core marriage jewelry market (ages 18 to 44)

Exhibit 4-5: Income fundamentals for the core marriage jewelry market (ages 18 to 44)

“For all education levels, individuals with full-time work are substantially more likely to marry than those without. Part-time work reduces the probability of marriage in a given year by about 20 percent relative to full-time work. Those without work are less than half as likely to become married as those with a full-time job”

Number of full-time year-round workers very important for marriage formations

Exhibit 4-6: Full-time year-round workers ages 18 to 44 in 2013

Full-time year-round workers ages 18 to 44 in 2013

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