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Marriage Jewelry Market To Experience Revival

 

Marriage jewelry market to experience revival

- improving employment fundamentals for men in core ages for marriage formation
- meaningful population growth in core demographic
- steady growth in the number of married-couple families

The most dependable category for jewelry sales itself depends on the number of marriages that occur in any given year. It also relies on the number of married people who choose to give spousal gifts of love in any given year.

Demographic trends and the economic backdrop have the most influence on the decision to get married.

Employment fundamentals for men have improved

Exhibit 11-2: Number of men ages 25 to 34 with full-time work (2004-2014)

Number of men with full time work.png

Source: U.S Bureau of Labor, Equity Communications

Demographic trends have become more favorable

Exhibit 11-3: Population of persons ages 25-39 (2000-2020)

Population of Persons ages 25 to 39.png

Source: U.S Population Projections, OECD database, Equity Communications

Steady growth in the number of married-couple families

Exhibit 11-4: Number of married-couple families (2004-2020)

Number of married couple families.png

Source: U.S Census Bureau, Equity Communications

Even among married-couples, well-off men are most likely to indulge in spousal gifts of love

Exhibit 11-5: Trend in the income of men with at least a bachelor’s degree (2004-2014)

Growth in the income of bachelors degree.png

Source: U.S Bureau of Labor, Equity Communications

NOTE: Ten percent of all full-time wage and salary workers earn less than the upper limit of the first decile; 25 percent earn less than the upper limit of the first quartile; 50 percent earn less than the upper limit of the second quartile, or median; 75 percent earn less than the upper limit of the third quartile; and 90 percent earn less than the upper limit of the ninth decile.

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